Messages on What the Campaign Aims to Achieve
- “Born Bold” is Kazakhstan’s recent international promotion campaign to showcase the country’s dynamic, forward-thinking approach to economic growth, social progress and innovation.
- It highlights Kazakhstan’s strategic sectors; such as energy, logistics, education, and tourism, positioning the country as a bold and attractive destination for global businesses, investments, and cultural exchange.
- The campaign promotes Kazakhstan’s economic diversification, reducing reliance on traditional sectors and positioning the country as a leader in new industries, from AI and technology to renewable energy and finance.
- Most importantly, we have centered the campaign around Kazakhstan’s most valuable asset: its people. In addition to capturing the unique Kazakh mindset, the campaign highlights a workforce that is young, highly educated, highly skilled, digitally native, and dynamic.
- We invite global investors, businesses, and innovators to harness the bold spirit of our population, explore Kazakhstan’s many opportunities, engage with our vibrant economy, and contribute to a shared vision of sustainable progress.
- The campaign strives to make Kazakhstan the primary hub for investment and innovation in Central Asia, linking Europe and Asia through strategic trade, logistics and infrastructure, and technological projects.
- Born Bold aims to raise Kazakhstan’s profile as a brave and dynamic global economic player and a pioneer in environmental and technological advancement.
- It seeks to enhance the country’s competitiveness, internal reforms, promotion of new investment opportunities, while preserving its unique cultural heritage and natural beauty.
- By diversifying its economy through the growth of key strategic sectors, the campaign helps secure long-term economic stability and resilience against global market fluctuations.
- The campaign also aligns with Kazakhstan’s broader economic reforms, including the creation of free economic zones and fostering entrepreneurship.
- It aims to promote economic reforms which improve business regulation, enhance business transparency, and foster a climate of long-term stability, making Kazakhstan a more attractive destination for international business.
- The campaign showcases Kazakhstan’s bold identity and ambitions on the world stage, fostering a sense of national pride and global recognition for its achievements to date.
Slogan
- The vision for Kazakhstan’s Born Bold campaign was first laid out by President Tokayev in his address at the grand opening ceremony of the World Nomad Games on September 8 earlier last year. He particularly stressed that nomads are “born courageous” (quote “тумысынан қайсар”) referring to Kazakh people’s inherent ability to face challenging circumstances with strength and resilience.
- The slogan speaks to the character of our nation. Our people are known for their ambition and innovation – qualities that have driven our country’s progress throughout history. By choosing the word “Bold,” we are emphasizing the confidence with which Kazakhstan is stepping onto the global stage, ready to engage with the world and showcase our potential.
- In essence, “Born Bold” is a statement of who we are as a nation – confident, ambitious, and ready to embrace the opportunities ahead.
Who initiated this project?
- The “Born Bold” campaign was initiated and conceptualised by the Government of Kazakhstan, through its export promotion agency, Kazakh Invest, and with the help of international experts specialising in international country branding and investment attraction.
- The campaign itself is financed by private sector donors seeking to promote Kazakhstan’s significant potential in terms of investment, tourism and global presence, viewing it as a key part of our country’s efforts to showcase the unique strengthens and opportunities on the world stage.
- The Government of Kazakhstan actively participated in the implementation of this initiative, ensuring that the campaign aligns with our national interests and goals.
- In addition, we provided logistical support in organizing the video shoots and other aspects of the project to ensure that Kazakhstan’s message is communicated to a global audience in a professional, compelling, and impactful manner.
